Collect brand data throughout the business lifecycle
Signals originate from both internal corporate systems as well as from public sources. All data is analyzed by channel, by funnel stage,
by offering category, and over a time series. Our detailed metrics enable an unprecedented level of brand analysis and benchmarking.
Brand surveys are an essential tool in the suite of data collectors. Surveys are able to ask very explicit questions to a targeted audience. They are most useful for determining aided and unaided awareness as well as soliciting feedback on brand attributes.
BrandOps analyzes the results of your outbound email campaigns to determine the level of brand interest and consideration that your target audience has in your messaging. It also collects competitors' emails – allowing you to compare frequency and positioning.
News is a great indicator of the attention that a brand is receiving. The BrandOps platform collects news from over 7,000 sources, identifies brand references, and even determines if the news articles contain backlinks to the corporate domain.
Buyers use brand reviews to influence purchasing decisions. BrandOps collects data from the leading review sites, analyzes the text of the reviews as well as the star-ratings. This is a great indicator of overall sentiment and brand preference.
Social sites like Twitter and Facebook are a great source of information for identifying the sentiment of the audience and determining overall engagement trends. BrandOps collects data from these channels in near real-time to provide our customers with live brand scores.
The mobile generation assumes that modern marketing has a video component. They’re looking for a constant feed of videos with fresh content. Brands that bypass channels like YouTube are often considered ‘old and stuffy’.
Blogs are an essential element of the marketing communications portfolio. We collect posts from our customers and their competitors and analyze trends in frequency, reposts to determine if the brand’s message is resonating.
With an increasing number of people working from home, the use of virtual meetings and webinars has significantly increased. Our Webinar collectors identify when companies are holding webinars, their topics, positions, and the frequency.
BrandOps integrates with best-in-class web statistics solutions. This provides data on the authority/popularity of a Web domain, determining which brands dominate keyword search results and advertising. This combined data delivers a picture of brand presence.
Use your Ad Intelligence data to gain insights into your brand’s presence and interest across channels relative to your closest competitors. Use display and native ad metrics to deliver insights into brand presence.
Add Google Analytics to your brand intelligence tool chain to get detailed insight into “last mile” of the customer journey. This data informs brand interest scores and distinguishes browsers from buyers.
Podcasts have become a mainstay for the generation on the go. BrandOps scans thousands of podcasts to identify brand mentions for you and your competitors. Click into the episodes to analyze messaging.
Review the press releases from you and competitors to understand the strategic moves being made. See the outlets that pick up the releases to better understand your target audience.
Consumer goods companies can track how their brand is performing inside of major eCommerce sites such as Walmart, Amazon, and Target. Determine search
rank over time as well as product ratings.
B2B companies rely on recommendations from industry analysts to influence their buyers. Track their reports and weigh their findings. Know the impact analysts have on your brand.