BrandOps was founded in 2019 by Jeff Schneider, an enterprise technologist, business strategist, and company builder. Jeff successfully sold his last company to VMware and has subsequently directed his waking dreams and professional obsessions to this particular venture.
What made BrandOps start this journey?
Marketing teams lacked effective and efficient ways to understand and improve their brand health. What's more, insights were scattered across different tools. Companies bought social listening from one vendor, media monitoring from another, and web intelligence from a third. Getting a holistic view was impossible.
Although BrandOps started as a way to measure brand health faster and more comprehensively than surveys, we later realized BrandOps could be used to answer broader, essential questions for improving marketing strategies.
New capabilities were needed!
Our cloud platform offers non-stop monitoring of marketing activities and results across all digital channels, relative to competitors, benchmarks, and business outcomes. And by connecting all this data in one place and more, we offer insights that silo applications will never see. BrandOps is now the most complete platform for improving marketing strategy.
Brands as instruments of change
We know that brands are powerful instruments that can impact attitudes and behaviors across large swathes of society. We encourage and support our clients in using the power of their brands to improve the lives of those in their communities and the world at large.
Corporate social responsibility
We believe social responsibility is a long-term investment that strengthens our competitiveness in the marketplace, attracts talented employees, and maintains our reputation.
Our approach to social responsibility includes empowering our people to give back to their communities, operating our firm in socially responsible and environmentally sustainable ways, and working with our clients to intentionally address societal challenges.
Environment, sustainability, and governance
Fostering openness, sustainability, and respect are important objectives for us. We value everyone and strive to work as a team. We invest in our people by maintaining a healthy working environment and ensuring their ongoing professional and personal development.
From its founding, BrandOps has used practices that have allowed us to limit our carbon and overall environmental footprint. We commit to identifying further opportunities to continue to do so.
BrandOps is committed to maintaining the highest standards of integrity and corporate governance practices to maintain excellence in its daily operations and promote confidence in our governance systems.
Diversity and inclusion
At BrandOps, diversity, equity, and inclusion are essential to our goal of being a firm that attracts, develops, excites, and retains exceptional people. We are committed to fostering a culture of anti-racism and social justice. While we know that we have a long way to go on our journey, we are proud to support the leaders, businesses, and communities working for a more just and equitable society.