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The best brands win

That was our founding premise–and, unsurprisingly, it’s our company tagline. We recognize that brand is the elusive superpower every company wants, but few companies have. Whether you sell goods or services, brand matters–a lot. Probably more than you realize.

We help our customers navigate the attributes of brand health and maximize the impact of brand on your business performance. In essence, we explore the science of winning.

How fun is that?

BrandOps was founded in 2019 by Jeff Schneider, an enterprise technologist, business strategist, and company builder. Jeff successfully sold his last company to VMware and has subsequently directed his waking dreams and professional obsessions to this particular venture. 

Read the Story of BrandOps


Brands as Instruments of Change

BrandOps is committed to providing an inclusive environment and operating with ethical, socially responsible and environment sustaining business practices. On a larger scale, we know that brands are powerful instruments that can impact attitudes and behaviors across large swathes of society. We encourage and support our clients in using the power of their brands to improve the lives of those in their communities and the world at large.

Corporate Social Responsibility

We believe social responsibility is a long-term investment that serves to strengthen our operations and competitiveness in the marketplace, enhance risk management, attract and engage talented employees, and maintain our reputation.

Our approach to social responsibility includes empowering our people to give back to their communities, operating our firm in ways that are socially responsible and environmentally sustainable, and working with our clients to intentionally address societal challenges.

Environment, Sustainability and Governance

Fostering openness, sustainability, and respect are important objectives for us. We value everyone and strive to work as one team. We invest in our people and their working environment by creating and maintaining a safe and healthy working environment and ensuring their ongoing professional and personal development.

From its founding, BrandOps has used practices that have allowed us to limit our carbon and overall environmental footprint. We commit to identifying further opportunities to limit or reduce our environmental impact. Further, we seek opportunities to use our knowledge and capabilities to support others who are working to improve the environment.

BrandOps is committed to maintaining the highest standards of integrity and corporate governance practices in order to maintain excellence in its daily operations, and to promote confidence in our governance systems. We conduct our business in an open, honest, and ethical manner.

Diversity and Inclusion

At BrandOps, diversity, equity, and inclusion are seen as not just moral imperatives, but essential to our goal of being a firm that attracts, develops, excites, and retains exceptional people. We are committed to fostering a culture of anti-racism and social justice. While we know that we have a long way to go on our journey, we are proud to support the leaders, businesses, and communities working for a more just and equitable society.

We strive to create workplaces in which there is mutual trust and respect and where every person feels responsible for the performance and reputation of our business. We respect one another and each other’s individual rights and customs. We work towards achieving a diverse workforce, recruiting, employing and promoting people only on the basis of objective criteria and the qualifications and abilities needed for the job to be performed.