OUR STORY
BrandOps was founded in 2019 by Jeff Schneider, an enterprise technologist, business strategist, and company builder. Jeff successfully sold his last company to VMware and has subsequently directed his waking dreams and professional obsessions to this particular venture.
What made BrandOps start this journey?
No matter how important a healthy brand is to a company's success, marketers lacked effective & efficient methods to measure, compare and ultimately improve their brands based on hard evidence.
Marketing Intelligence was partial and fragmented across siloed tools such as Social Listening, Audience Intelligence, Media Monitoring, and more.
New capabilities were needed!
Not only have we solved the brand measurement problem by integrating marketing data into a single platform, we expanded it with extensive intel on your category & competitors. BrandOps now provides the most extensive analysis of marketing performance.
We are BrandOps, the pioneers of the Unified Marketing Intelligence category.
OUR VALUES
Brands as instruments of change
We know that brands are powerful instruments that can impact attitudes and behaviors across large swathes of society. We encourage and support our clients in using the power of their brands to improve the lives of those in their communities and the world at large.
Corporate social responsibility
We believe social responsibility is a long-term investment that serves to strengthen our competitiveness in the marketplace, attract and engage talented employees, and maintain our reputation.
Our approach to social responsibility includes empowering our people to give back to their communities, operating our firm in ways that are socially responsible and environmentally sustainable, and working with our clients to intentionally address societal challenges.
Environment, sustainability, and governance
Fostering openness, sustainability, and respect are important objectives for us. We value everyone and strive to work as a team. We invest in our people by maintaining a healthy working environment and ensuring their ongoing professional and personal development.
From its founding, BrandOps has used practices that have allowed us to limit our carbon and overall environmental footprint. We commit to identifying further opportunities to continue to do so.
BrandOps is committed to maintaining the highest standards of integrity and corporate governance practices in order to maintain excellence in its daily operations and to promote confidence in our governance systems.
Diversity and inclusion
At BrandOps, diversity, equity, and inclusion are essential to our goal of being a firm that attracts, develops, excites, and retains exceptional people. We are committed to fostering a culture of anti-racism and social justice. While we know that we have a long way to go on our journey, we are proud to support the leaders, businesses, and communities working for a more just and equitable society.