The best brands win!
That was our founding premise–and, unsurprisingly, it’s our company tagline. We recognize that brand is the elusive superpower every company wants, but few companies have. Whether you sell goods or services, brand matters–a lot. Probably more than you realize.
We help our customers navigate the attributes of brand health and maximize the impact of the brand
on your business performance. In essence, we explore the science of winning.
How fun is that?
BrandOps was founded in 2019 by Jeff Schneider, an enterprise technologist, business strategist, and company builder. Jeff successfully sold his last company to VMware and has subsequently directed his waking dreams and professional obsessions to this particular venture.
What made BrandOps start this journey?
No matter how important a healthy brand is to a company's success, B2B marketers still lacked effective & efficient methods to measure, compare and ultimately improve their brands
on the back of hard evidence.
Brand Intelligence was partial, fragmented into many siloed tools (such as Social Listening, Audience Intelligence, Media Monitoring, and more). Neither of them alone could paint the full picture of one's brand relative to the category, nor could combining them be easily justified - due to high costs, due to lack of innate synergies between the tools, as well as due to the data-sharing issues that come with siloed data.
New capabilities were needed!
Not only have we solved the brand measurement problem by integrating all of the above into a single platform using AI; we expanded on it with extensive intel on your category & competitors, over time and on an always-on basis which feeds into our native marketing analytics (brand, demand, perception & media) to produce the most accurate and comprehensive brand & category intelligence to date.
We are BrandOps, the pioneers of the Unified Brand & Category Intelligence category.
Brands as instruments of change
We know that brands are powerful instruments that can impact attitudes and behaviors across large swathes of society. We encourage and support our clients in using the power of their brands to improve the lives of those in their communities and the world at large.
Corporate social responsibility
We believe social responsibility is a long-term investment that serves to strengthen our competitiveness in the marketplace, attract and engage talented employees, and maintain our reputation.
Our approach to social responsibility includes empowering our people to give back to their communities, operating our firm in ways that are socially responsible and environmentally sustainable, and working with our clients to intentionally address societal challenges.
Environment, sustainability, and governance
Fostering openness, sustainability, and respect are important objectives for us. We value everyone and strive to work as a team. We invest in our people by maintaining a healthy working environment and ensuring their ongoing professional and personal development.
From its founding, BrandOps has used practices that have allowed us to limit our carbon and overall environmental footprint. We commit to identifying further opportunities to continue to do so.
BrandOps is committed to maintaining the highest standards of integrity and corporate governance practices in order to maintain excellence in its daily operations and to promote confidence in our governance systems.
Diversity and inclusion
At BrandOps, diversity, equity, and inclusion are essential to our goal of being a firm that attracts, develops, excites, and retains exceptional people. We are committed to fostering a culture of anti-racism and social justice. While we know that we have a long way to go on our journey, we are proud to support the leaders, businesses, and communities working for a more just and equitable society.