Get insights from all digital channels to see things silo tools will never see.
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Debug The Funnel
BrandOps highlights the bottlenecks throughout your full funnel, and what's needed to solve them.
Understand the Big Picture
See how marketing channels and metrics collectively impact your revenue and the overall health of your growth engine.
Simplify Reporting
BrandOps automatically collects the data, highlights what's most important, and generates your marketing reports.
How Full-Funnel Listening Works
Collecting Marketing Data
BrandOps works non-stop, automatically collecting thousands of publicly available owned, earned, and paid marketing signals across the internet.
BrandOps data can be enriched with private integrations such as Google Analytics, HubSpot, Marketo, and more.
Consolidating the Data
The collected data becomes neatly organized on the BrandOps platform, allowing for a complete view of your marketing health across every channel and funnel stage — relative to competitors, hero brands, and best-practice benchmarks.
Unlocking Unique Insights
BrandOps turns its vast marketing data into unique insights using Automated Data Science. These unique insights include funnel vulnerability heatmaps, automated suggestions for improvement, top funnel revenue correlations, and smart goal setting.
What's Included
Although Full-Funnel Listening is ideal for strategic decisions, you can still use BrandOps for many tactical use cases.
Social Listening
Capture every social mention and post, benchmark social media performance, see competitors' content calendars, and more. BrandOps monitors Facebook, Twitter, LinkedIn, Instagram, and Reddit.
Collect podcast mentions, get podcast and video performance benchmarks, reach estimates, and more.
Review Site Monitoring
Stay on top of product and employer reviews from over 30 review sites. Add more as needed.
Email Monitoring
BrandOps tracks the email newsletter cadence and messaging of your competitors.
Web Analytics
Monitor and compare your web performance to competitors, hero brands, and best-practice benchmarks. Integrate with Google Analytics to enrich your data.
Conversion Monitoring
Know how your top-funnel metrics and channels affect bottom-funnel leads, conversions, and revenue.
Create your own improvement loops.
See how BrandOps helps teams perform more effectively on things that matter most.
